EATABLE'S POP THE CHAMPAGNE
Seriously tasty. Ridiculously fun.
When we first encountered EATABLE, they weren’t just another popcorn brand—they were aiming to elevate snacking by infusing it with gourmet flavors inspired by fine wines and spirits. But despite their bold concept and beautiful product, EATABLE was facing a visibility gap. Most premium snacks don’t scream “fun,” and in a saturated market, they needed to do more than just taste good—they had to mean something to a new generation of snackers. That’s when we stepped in.
The Challenge
We saw the potential in EATABLE’s luxury-meets-playful approach. Their popcorn wasn’t just for charcuterie boards—it was for movie nights, block parties, and gifting moments. But to break through, we had to shake off the “boutique-only” vibe and test whether gourmet popcorn could hold its own on the streets—literally.
We launched a taste test in the heart of the culture: neighborhoods where people know good snacks and don’t sugarcoat their feedback. The result? EATABLE got roasted—both literally (flavor-wise) and figuratively (by unapologetic tasters)—and came out stronger for it. By capturing honest reactions and embracing cultural authenticity, we helped turn a luxury product into a conversation starter.
Illustrations That were Portrayed Based on Our Survey Conducted
The Transformation
To shift perception, we built a content-driven campaign that combined sharp visuals, raw street feedback, and social storytelling. The goal wasn’t to fit in—it was to stand out. With a vibrant purple-toned visual identity, white-hot typography, and personality-packed video content, we reframed EATABLE as a premium popcorn that didn’t take itself too seriously.
What happened next? People paid attention. Viewers shared the taste-test content, argued about the flavors, and—most importantly—bought the product. EATABLE saw an increase in engagement, brand awareness, and credibility across both gourmet snack lovers and new audiences that would’ve never walked into a wine boutique.
We continue working with EATABLE to help them scale content, expand reach, and stay true to what makes them unique: a snack that’s sophisticated, but never boring.
Our Video Review
Based on our research and findings on Eatable's Pop the Champagne popcorn, we were so impressed with the results that we conducted a full review of the five popcorns we evaluated—highlighting exactly why theirs stood out as the best.
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© 2025 CaribCr8
Say Hello!
hello@caribcr8.com
© 2025 CaribCr8